NDF2019

In 2019 voice assistants (Siri, Alexa, Google Home) are now managing upwards of 1 billion tasks per month, whether playing music, providing directions, booking appointments or searching the web. While a traditional Google search would provide a user with multiple pages of results, allowing them to select the best match to their query - a voice search can only deliver one result per search. The system, whether Amazon, Google or Apple is mediating the information, sitting between our users and our content - directly selecting what to show and what to hide. So how is this going to impact museums? How should we prepare for this new model of interaction with our content?