With a mission to make New Zealand's cultural heritage easy to find, share, and use, answering the question "What can I do with this cool thing I found?" should be a fundamental task for DigitalNZ. However, doing so in a simple, human-understandable, and accurate way turned out to be a surprisingly complicated endeavour. This talk will give a brief look at process of designing our new rights statements, how we navigated the tiptoe path between usability, legal, and business requirements, and what we learned along the way. Fails and successes alike will be shared with equal gusto.