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Monday, November 18 • 9:00am - 12:00pm
Storytelling for Glams

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GLAM collections are a treasure trove of stories. But sharing them can be challenging. For an organisation to be a wellspring of content it takes planning, investigation, influence and craft. In this half day workshop we will explore:
  • Story Hunting
Where do you find the best stories in your organisation? (Hint - it’s not always on the label).
  • Storytelling
How do you tell a great story? What gives a story stickiness? We’ll look at recent examples of successful content from journalism, marketing, and GLAMs, and consider why some stories resonate.
  • Planning and Tools
Keeping up with content takes a lot of planning and organisation. What tools are helpful, easy to adopt and the best for collaboration.
  • Measuring
Is your content working? We’ll run through ways to measure your content’s performance and how to spot the dead horses.
  • Experimentation and Play
Finally we’ll look at ways others have experimented and played with their content.

Register here: https://innovators.eventsair.com/ndf-2019/workshops/Site/Register

Speakers

Monday November 18, 2019 9:00am - 12:00pm NZDT
Rangimarie 1 - Breakout Room Museum of New Zealand Te Papa Tongarewa, Te Aro, Wellington 6011, New Zealand